Head of Digital Marketing

Amesan Consulting is recruiting a Head of Digital Marketing for our client, Playsome.

Playsome is a Helsinki-based game studio focused on building deep, long-living mobile games. The studio's flagship title,
Friends & Dragons
, is a tactical and demanding hardcore mobile game.

The Head of Digital Marketing role carries full ownership of the growth of Friends & Dragons across digital channels. In this position, you own the marketing strategy, budgets, and results — and play a direct role in shaping how, and to whom, the game is marketed globally.

Your responsibilities

• Own the digital marketing and growth strategy
• Lead paid digital marketing and user acquisition (Google, Meta, and other relevant channels)
• Set the creative direction together with the Creative Designer
• Own and scale marketing budgets in a controlled and data-driven way
• Make decisions based on data and performance insights
• Work directly w...