Head of Demand Generation

This role is for one of the Weekday's clients

Salary range: Rs 4000000 - Rs 4500000 (ie INR 40 - 45 LPA)

Min Experience: 7 years

Location: Mumbai

JobType: full-time

As the Head of Demand Generation, you will own the end-to-end paid acquisition strategy across digital channels, with a strong focus on Performance Marketing, Meta, and Google Ads ecosystems. You will combine analytical rigor with creative strategy to drive full-funnel growth — from awareness and acquisition to retention and lifetime value optimization.

This is a leadership role requiring a data-first mindset, hands-on execution capability, and experience managing high monthly media budgets in fast-scaling D2C environments.

Requirements

Key Responsibilities

• Develop and execute a comprehensive demand generation strategy aligned with revenue and growth targets...