Head of Conversion Optimization

Head of Performance & Conversion (CRO + Paid Media)

Role Objective

Own and scale Infidigit’s Performance & Conversion engine, with direct responsibility for

revenue growth, conversion uplift, and profitability across CRO and Paid Media.

This role builds repeatable, scalable revenue by turning traffic into outcomes and

performance services into a strong second revenue pillar alongside SEO.

Primary success metric: revenue + conversion impact, not experimentation or vanity

innovation.

Core Mandate

● Build CRO and Paid Media as revenue-generating businesses

● Drive cross-sell and upsell into Infidigit’s existing SEO client base

● Establish a commercial GTM motion for performance-led services

● Ensure strong linkage between traffic → conversion → revenue

Key Responsibilities

1. Performance & CRO Business Ownership

● Own revenue targets, and margins for CRO and Paid Media

● Define clear service...