Head of Brand Marketing, Integrated Marketing Campaigns (E-Commerce, Indonesia)

The Tokopedia Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across Indonesia. The team builds brand awareness, drives user engagement, and enhances the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to Tokopedia in Indonesia.
The candidate will play a crucial role in leading and developing end-to-end brand strategy, overseeing execution and media orchestrations, as well as analyzing impactful brand marketing campaigns that drive brand awareness, engagement, and ultimately deliver business objectives. The candidate will also lead cross-functional alignments on key priorities and directions to ensure consumer-facing brand experience is consistent. This role requires a creative and data-driven individual with a strong understanding of marketin...