Job Description
Position Responsibilities :-
- Drive next generation of analytical solutions in Credit Cards :-
- Revamp Acquisition Rules to drive profitable and risk-adjusted growth
- Enhance Card Limit assignment framework
- Identify cohorts and segments to drive acquisition volume for various sourcing channels and key co-brand partners
- Drive Portfolio interventions both Positive and Negative – to identify enhancement opportunities (offer base enhancement, line/loan amount assignment)
- Enhance Fraud Risk Management by enhancing Rule efficacy, developing Fraud Models
- Lead Risk, Collection and Marketing model development and monitoring of the models for Credit Cards portfolio
- Drive business efficiencies :-
- Focus on Cross-Sell: Develop targeted pre-approved bases for Cross-sell of Loans/Cards to existing customers in the Bank
- Develop portfolio segmentation to enhance customer engagement, encourage prof...
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