Head, APP

Key Responsibilities

• Develop and execute the overall content and communication strategy, including marketing communication plans, public image management, and stakeholder engagement to ensure consistent and positive brand representation.
• Develop and implement CIO investments and advisory content strategy, media strategy, and communication plans for Preferred and Private Banking regionally.
• Craft content and PR stories related to Affluent Products & Proposition and Private Banking products and services.
• Assist in content development and marketing materials for CIMB Preferred and Private Banking clients, as requested by relationship managers and marketing teams.
• Support CIO communication initiatives, including morning conference call materials, promotional write‑ups, client meeting decks, and email communications.
• Build and maintain strong relationships with media outlets, industry partners, and key stakeh...