Job Description

In this role, you can expect to:

ASO Strategy & Execution
  • Roadmap Management: Develop the ASO roadmap, balancing default page optimizations with a robust A/B testing schedule of 3–5 tests per month per game.

  • Semantic Optimization: Develop strategy and execution to align with ongoing platform changes driven by AI.

  • AI-Driven Workflows: Utilize generative AI tools to scale high-volume metadata creation, localize for target markets, and perform sentiment analysis on competitor reviews.

  • Storefront Operations: Lead end-to-end execution across iOS, Google Play, Epic, and Steam, including uploading assets and managing storefront asset sheets.

  • Creative & Keyword Optimization: Collaborate with Creative Services (CS) to brief and iterate on high-impact assets like icons, screenshots, and feature graphics.

  • Launch Readiness (New Title): Lead ASO requirements for new game preparation, including soft launch testing ro...

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