Growth Marketing Lead

Design the growth loops that move merchants from interest to active payment volume.

This role leads MakePay's growth marketing across acquisition experiments, lifecycle campaigns, SEO, paid channels, activation, and funnel learning. You will connect marketing activity with product usage and revenue outcomes across Dubai and US-led growth motions.

• Create a more measurable path from visitor, lead, and demo request to activated merchant and payment volume.
• Build growth experiments that combine channel, product, lifecycle, and sales insights.
• Help MakePay scale acquisition without depending on one-off campaigns or founder-led outreach alone.

• Own growth experiments across acquisition, activation, lifecycle, SEO, paid media, landing pages, and nurture journeys.
• Define metrics, hypotheses, test plans, and reporting that connect growth activity to merchant outcomes.
• Partner with product, sales...