Job Description
Job Description – Growth Manager Company:
About the Role: u pGrad is launching a micro-learning edutainment app for Hindi-speaking professionals. This platform is designed as a progress-led ecosystem rather than a traditional course marketplace. As the Growth Manager, you will be responsible for building the entire acquisition engine from scratch — from attribution and campaign architecture to agency management and experimentation frameworks.
What You’ll Own
- End-to-end full-funnel user acquisition ownership
- Hands-on campaign execution across Meta Ads, Google App Campaigns, DV360, and OEM channels
- Attribution infrastructure setup including AppsFlyer/Branch configuration, event taxonomy, deep-link validation, and fraud detection
- Performance agency management including onboarding, briefing, weekly reviews, and creative handoffs
- Experimentation framework coveri...
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