Job Description
Become a Performance Marketing Specialist at Groupe Dynamite in Montréal, where your analytics expertise will power marketing effectiveness. Drive decision-making across digital channels by optimizing performance measurement strategies.
In this data-driven role, you'll manage the measurement framework for both web and app, ensuring precise data tracking and reporting. Collaborate with cross-functional teams to deliver actionable insights and enable data-informed decisions that elevate marketing strategies. Your insights will directly influence acquisition efficiency and brand activations.
Key Responsibilities: • Lead evaluation of paid media and propose optimization strategies • Own the measurement architecture and tracking for GA4 • Conduct in-depth analyses of traffic sources and user cohorts • Build marketing mix models to quantify channel contributions • Develop performance frameworks and empower teams with insights
Requirements: • 5 to 7 years in analyti...
In this data-driven role, you'll manage the measurement framework for both web and app, ensuring precise data tracking and reporting. Collaborate with cross-functional teams to deliver actionable insights and enable data-informed decisions that elevate marketing strategies. Your insights will directly influence acquisition efficiency and brand activations.
Key Responsibilities: • Lead evaluation of paid media and propose optimization strategies • Own the measurement architecture and tracking for GA4 • Conduct in-depth analyses of traffic sources and user cohorts • Build marketing mix models to quantify channel contributions • Develop performance frameworks and empower teams with insights
Requirements: • 5 to 7 years in analyti...
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