Group Head - Strategy

Position description: Will be responsible to build a strong Digital Marketing strategy and help the brand reach its target audience at scale to deliver growth at optimum costs.|Identify trends and insights and optimize spend and performance based on the insights and brainstorm new and creative growth strategies. Planning, analyzing, and optimizing budget vs actual performance across all channels and platforms |Utilize the analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.Primary Responsibilities:Business understandingDigital ecosystem understandingDigital platform understandingperformance marketingBrandingCommunicationAdditional Responsibilities:Analytics, GCM, Tech understanding, Client ManagementYears of experience: 4 to 7