Job Description

Description

:The Media Development Team Leader is responsible for defining and designing media experiences. S/He implements the Mx Development process across a portfolio of clients.

Mission & Responsibilities

Create and deliver optimal Mx, defined as Connection x Context x Content

  • Work with Audience Architect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentation
  • Allocate budget across channels based on audience and objectivein conjunction with econometrics and attribution specialists
  • Recommend optimum content and context based on client, brief and strategy
  • Deliver overall experience and articulation of how channels work together
  • Input measurement framework, including KPIs and methodology in conjunction with specialists and Mx measurement teams

    • Create and present Mx Story to clients...

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