Job Description

Job Description

Responsibilities

  • Develop, plan, and manage our ongoing Google Ads including Search, Display, Performance MAX, and Shopping campaigns.
  • Responsible for managing budget spending and increasing sales while maintaining a healthy ROAS ratio
  • Responsible for monitoring KPIs and building weekly reports via Google Analytics, Shopify analytics, etc..
  • Liaise with internal creative/marketing team and external agencies to improve keywords research, targeting, spend distribution, keyword building, creative ads development etc.
  • Manage high-volume marketing budget and campaigns across all digital channels to ensure efficient customer acquisition cost (CAC) and conversions
  • Consistently identify new channels to continue to meet or exceed established critical metrics
  • Monitor and review performance for full-funnel marketing campaigns and formulate improvement strategy
  • Launch qualitative and quantitative A/...

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