Google Ads

We are a residential real estate team operating in Florida seeking a performance-focused paid media specialist to build and manage a measurable lead generation funnel.
Objective:
Generate qualified buyer and seller inquiries within selected ZIP codes while maintaining strict control over cost per lead and geographic spend.
This is not a branding role.
This is ROI-driven advertising with clear accountability.
What We Need
• Experience running Google and Meta Ads for U.S. real estate or local service businesses
• Strong ZIP code targeting strategy
• High-intent search campaign setup
• Retargeting across platforms
• Proper tracking and conversion setup
• Cost-per-lead optimization
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Scope
• Full tracking setup (Meta Pixel, GTM, GA4, Google Ads)
• Campaign build and structure
• ZIP code targeting framework
• Search + retargeting campaigns
• Reporting focused on cost per qualified inquiry
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Success Metrics
• Predictable cost p...