Google Ads

We're looking for small to mid-sized PPC agencies/vendors for an ongoing partnership supporting a US-based company. This is an RFP-style request — we'll shortlist and speak with 3–5 providers.
Our goal right now is to benchmark real pricing models (flat fee / % spend / hybrid) and deliverables for US + Canada markets.
Scope (Google Ads / PPC)
- Campaign setup & restructuring
- Conversion tracking guidance (GA4, GTM, call tracking — as applicable)
- Ongoing optimization
- Reporting cadence and documentation
- Landing page / CRO collaboration is a plus
- Please respond in this exact format:
B) Google Ads
- Management pricing model (flat / % spend / hybrid) + example pricing
- Minimum ad spend requirement (if any)
- Setup fee (if any) + what's included
What's included monthly
- campaign build, tracking support, reporting cadence, optimization checklist
- Typical client size you work with (monthly ad spend range)
We need to check:
2–3 rele...