Job Description
We are seeking an experienced Google Ads and conversion tracking specialist to set up a clean, measurable paid search foundation for our cybersecurity training product (CAT). This is a short-term project focused on technical implementation and account structure, not ongoing creative management.
Scope of Work:
1. Google Ads Setup
Audit Google Ads account
Structure campaigns focused on high-intent search terms
Implement proper keyword segmentation
Set up ad groups aligned with purchase intent
2. Conversion Tracking Implementation
Install and verify Google Tag Manager
Implement purchase conversion tracking from Stripe
Set up event tracking for:
Purchases
Free module sign-ups
Demo requests (if applicable)
Ensure accurate attribution within Google Ads
3. Remarketing Infrastructure
Create remarketing audiences:
CAT landing page visitors
Cart abandoners (if possible)
Video viewers (if applicable)
Configure remarketing tag properly
Scope of Work:
1. Google Ads Setup
Audit Google Ads account
Structure campaigns focused on high-intent search terms
Implement proper keyword segmentation
Set up ad groups aligned with purchase intent
2. Conversion Tracking Implementation
Install and verify Google Tag Manager
Implement purchase conversion tracking from Stripe
Set up event tracking for:
Purchases
Free module sign-ups
Demo requests (if applicable)
Ensure accurate attribution within Google Ads
3. Remarketing Infrastructure
Create remarketing audiences:
CAT landing page visitors
Cart abandoners (if possible)
Video viewers (if applicable)
Configure remarketing tag properly
Ready to Apply?
Take the next step in your AI career. Submit your application to Confidential today.
Submit Application