Job Description

Role Overview

This role will be responsible for driving customer acquisition, engagement, and revenue growth through owned D2C channels and influencer-led marketing. This role sits at the intersection of performance marketing, creator partnerships, content, and commerce, and is critical to scaling brand presence and sales across digital platforms for Sports Nutrition, Beauty, and Health & Wellness categories.


Key Responsibilities

D2C Performance Marketing

  • Own and optimize D2C growth across paid social, search, and affiliate channels
  • Manage full-funnel performance including acquisition, conversion, and retention
  • Optimize landing pages, CRO, offers, bundles, and checkout experience
  • Track and improve CAC, ROAS, AOV, LTV, and conversion rates

Influencer & Creator Marketing

  • Plan and execute influencer strategies across Instagram, You...

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