Job Description

Job Description

Summary: We are looking for a candidate who is not afraid to think differently to transform the performance of our global demand generation campaigns and grow IFS’ Industrial AI market. You will be responsible for devising and executing multi-channel demand gen programs, optimizing channel mix, managing tactics, audience segmentation and performance. This role is fast-paced, and the desired candidate will work closely with our solution marketing, digital centre of excellence, creative and field teams to deliver world class campaigns. 

Essential Duties and Accountabilities: Lead complex, multi‑region campaigns, shaping and managing execution optimizing performance.

Typical responsibilities will include:

  • Planning and managing cross-channel accounts based demand gen campaigns, nurtures and webinars
  • Choose and advise on channels and tactics, leveraging email, paid social, paid digital, video.
  • Manage aud...

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