Full-Time Media Planner Role at Sobeys

Elevate your media planning career at Sobeys Inc. as a Full-Time Media Planner based in Halifax, NS. Lead data-driven campaigns while maximizing inventory and ad performance.

This role calls for a highly skilled planner with a solid background in ad buying and strategic media execution. You will be responsible for managing ad budgets, developing tailored media plans, and consulting with advertisers to enhance campaign effectiveness and meet key objectives.

Key Responsibilities:
• Manage overall ad inventory effectively
• Develop media strategies for optimized campaign performance
• Execute and oversee media buys across digital platforms
• Consult periodically with advertisers to provide updates
• Collaborate with vendors on media planning needs

Requirements:
• 3+ years in media planning and buying
• Proven analytical and decision-making abilities
• Experience with tools like GAM360
• Strong ven...