Job Description
REGIONAL MANAGEMENT OF CONSUMER COLLECTING PROGRAM
Own recruitment, training and management of a team of university students to make Red Bull an integral and relevant part of a student’s life.
Coach, motivate and mentor Student Marketeers (SMs) to ensure a consistently positive consumer experience, continually reinforce best practices and delivery against the defined strategy.
Together with the Consumer Collecting Manager (CCM) and Field Marketing Manager (FMM) set clear goals that drive trial, engages new & infrequent users and expands the consumer base, all while supporting sales and event initiatives in the region.
Understand the student landscape and build tailored campus plans for each university in line with the national student marketing strategy.
Reach more consumers by increasing physical availability on and off campus, through Image Driving Distribution and collegiate sales initiatives.
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