Field Marketing Manager

Key Responsibilities

• Program Development: Lead the planning and execution of integrated marketing programs, events & tradeshows, including demand generation, reputation management, tailored to Canada region
• Content and Messaging : Collaborate with Industry marketing to develop and refine messaging, content, and stories that resonate with key decision-makers and influencers.
• Cross-Functional Collaboration : Work with a wide range of teams, including digital marketing, creative services, customer advocacy, demand generation, and paid media, to optimize the marketing mix across channels and drive pipeline conversion.
• Program Management : Oversee the creation and execution of marketing programs, ensuring they are set up correctly in marketing tools (Salesforce, Marketo, Sigma etc.), and monitor their effectiveness and goal attainment.
• Budget Management : Manage and monitor program spend, ensur...