FBS - Marketing Data Analyst (Mid Level)

Job Summary

• Supports the quantitative evaluation of marketing campaigns and reporting of results. Data-mines and reports from large datasets.
• Creates and modifies computer programs to pull information from company databases.
• Prepares analysis of marketing effectiveness and efficiency, retention, and cross-sell data; continually enhances reports and analyses.
• Responsible for obtaining, evaluating, and communicating information that supports revenue growth and profitability.
• Recommends strategies for improving results and market position.

Essential Job Functions

• Supports the marketing function by performing data manipulation and data mining on large sets of data. Development of data and information structure.
• Creates and modifies computer programs to pull information from company databases.
• Prepares analyses marketing driver effectiveness and efficiency and analysis of cross-sell and retention;...