Email Marketing Specialist (HTML)

Position Summary

The Campaign Deployment Specialist will be responsible for email campaign and push notification production and deployment across Nestlé’s global channels, from brief reception to sending and monitoring.

Responsibilities

• Build emails using existing templates in the CMT.
• Integrate email content elements (HTML, images, videos, dynamic personalization).
• Map integrated content with pre-defined target populations.
• Manage subscriber data, import and segmentation using combination tools and database queries.
• Send campaign proofs for validation and perform requested reworks.
• Perform quality assurance testing to validate functional and rendering performance.
• Schedule, execute, and monitor the campaign.
• Prepare campaign performance reports with key metrics (delivery rate, bounce rate, open rate, CTR).
• Troubleshoot campaign deployment problems at workflow and del...