Email Marketing Specialist

Location: Onsite , Gojra (Company will provide accommodation and meal facility)
Employment Type: Full-time
Department: Marketing
Reporting To: Marketing Manager / Head of Growth

About the Role

We are looking for an experienced Email Marketing Specialist to plan, execute, and optimize email marketing campaigns that drive customer engagement, retention, and conversions. The ideal candidate is data-driven, creative, and highly skilled in automation tools, segmentation, and performance analytics.

Key Responsibilities

• Develop and execute targeted email marketing campaigns for product launches, promotions, and retention workflows.
• Manage end-to-end email production: list segmentation, content creation, design coordination, QA, and deployment.
• Build automated email sequences including welcome flows, abandoned cart, re-engagement, and upsell campaigns.
• Monitor key email KPIs: open rate, CTR, conversion rate, bo...