Email Marketing Manager

Role Introduction

We are seeking a skilled and innovative CRM Marketing Manager for our client’s email marketing team. This role involves creating messaging, coding, and executing email campaigns, as well as managing a team to ensure the successful delivery of our CRM marketing strategy.

Requirements

• Oversee a team of email marketers, providing guidance, support, and performance feedback.
• Create and implement lead generation programs to increase the company’s subscriber base.
• Ensure Email and SMS marketing campaigns align with marketing strategy and business goals.
• Create and optimize email templates using HTML to ensure they are visually appealing and function correctly across various email clients and devices.
• Oversee and help execute Email and SMS deployments.
• Monitor and analyze the performance of email and SMS campaigns, using metrics such as open rates, click-through rates, and conversion rates to ma...