Job Description

Responsibilities:


  • Create and own email marketing strategy.

  • Partner with Marketing, Sales and Client Servicing teams to agree objectives and target audiences.

  • Develop and implement strategic email marketing campaigns aligned with KPIs and goals (e.g., brand awareness, lead generation, customer acquisition, retention).

  • Segment email lists based on a variety of metrics.

  • Identify gaps in data and create means of developing greater segmentation

  • Work with copywriter to develop stories that will resonate with audience.

  • Work with designer to design and build visually appealing and responsive email templates

  • Manage email campaign execution, including scheduling and A/B testing different subject lines, content, and send times.

  • Monitor and analyse campaign performance metrics (e.g., open rates, click-through rates, conversion rates) and generate reports to identify areas for...

    • Ready to Apply?

    Take the next step in your AI career. Submit your application to CONNECTING 2 WORK today.

    Submit Application