Job Description
Responsibilities:
Create and own email marketing strategy. Partner with Marketing, Sales and Client Servicing teams to agree objectives and target audiences. Develop and implement strategic email marketing campaigns aligned with KPIs and goals (e.g., brand awareness, lead generation, customer acquisition, retention). Segment email lists based on a variety of metrics. Identify gaps in data and create means of developing greater segmentation Work with copywriter to develop stories that will resonate with audience. Work with designer to design and build visually appealing and responsive email templates Manage email campaign execution, including scheduling and A/B testing different subject lines, content, and send times. Monitor and analyse campaign performance metrics (e.g., open rates, click-through rates, conversion rates) and generate reports to identify areas for improvement.
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