Job Description

Designation: Editorial Manager – Branded Content & IPs

Experience: 5–6 years

Location: Mumbai

CTC: 7 LPA

Key Responsibilities

  • Ideate , research and write /create content for our in-house IPs Simple Hai and Reelstars across platforms (Instagram, YouTube, articles, and social media)
  • Develop branded content scripts, narratives, and concepts for digital platforms (Reels, Shorts, YouTube videos, OTT integrations, etc.)
  • Translate brand objectives into compelling, audience-first stories that integrate seamlessly into IP-led content
  • Think on your feet to crack hooks, formats, and storytelling approaches based on the platform and audience
  • Adapt brand messaging into creator-led, native digital content that doesn't feel like advertising
  • Support pitch decks with strong copy, content ideas, and storytelling frameworks
  • Revie...

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