E-mail & SMS Marketing Specialist

As our Email & SMS Marketing Specialist, you'll be at the heart of our customer engagement strategy. You'll work alongside a passionate marketing team to create compelling email and SMS campaigns that captivate our audience, increase customer loyalty, and drive sales. Your creativity and data-driven insights will shape how we communicate new product launches, promotions, and personalized recommendations, making every message memorable and on-brand.

• Develop, manage, and execute email marketing and SMS campaigns, including promotional, transactional, and lifecycle emails.
• Coordinate with cross-functional teams (Creative, E-commerce, Merchandising) to ensure all email and SMS content aligns with brand guidelines and marketing goals.
• Build and manage email lists, segments, and databases to optimize targeting and performance.
• Develop effective A/B testing strategies to optimize open rates, click-through rates (CTR), and conv...