Director of Customer Analytics and Insights

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.

So if you believe in inspiring a better future, read on.

About the Role

•Lead the development of customer analytics and insights capabilities to support customer acquisition, engagement, retention and customer value growth across Business Units.
• Transform customer, behavioral and marketing data into actionable insights that drive measurable business outcomes and strategic decision-making.
• Establish group-wide best practices, governance and standards for customer analytics, measurement and reporting.
• Drive the adoption of advanced analytics capabilities including customer segmentation, propensity modelling, lead scoring and customer lifetime value analysis.
• Partner with Business Units to identify growth opportunities, optimize customer journeys and improve marketing effectiveness through data-driven decision making.
• A...