Director Media Planner

LOOKING ONLY FROM AGENCIES

Senior Media Planning (Offline Media Heavy)

15+ years of experience

CTC: Up to 50 - 55 LPA (depending on current CTC)

Must have worked on MMM (Market Mix Modeling), Consumer Research & Audience Measurement

Key Responsibilities

Strategic Media Leadership

• Lead end-to-end integrated media planning and strategy across traditional, digital and emerging platforms.

• Develop data-driven, insight-led media plans aligned with client business objectives.

• Drive innovation and effectiveness in media planning and investment decisions.

• Champion integrated thinking across channels including TV, Print, Radio, Digital, OOH.

• Drive and lead new client pitches end-to-end, including strategy and final presentations. Client Leadership

• Serve as a senior strategic partner to key clients and stakeholders.

• Own and grow senior client relationships ac...