Job Description
Director, Marketing, University Relations
Summary:
The director, marketing plays a central role in shaping how the university presents itself to prospective students, partners, alumni, and the broader community. This position leads the development and execution of strategic marketing initiatives that strengthen the university’s brand, support recruitment goals, and elevate the institution’s reputation across local, national, and international audiences.
Key responsibilities include providing strategic leadership, campaign and content development, digital marketing and analytics, stakeholder collaboration, and team leadership. Employing a blend of strategic thinking, creative leadership, data driven decision making, and a deep understanding of the higher education landscape, this role leads a portfolio that strengthens the university’s brand and impact.
Duties and Responsibilities:
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