Director, Marketing

Leading foodpanda Hong Kong’s marketing strategies, initiatives and growth metrics for all foodpanda verticals to drive MAU, order growth and profitability

Define and articulate a clear growth strategy aligned with business goals, focusing on both short-term and long-term objectives

Identify growth opportunities and utilize performance-based channels, including but not limited to incentives tactics, CRM, subscriptions, loyalty programs

Stay up-to-date and evaluate all changes and performances impacting demand growth and unit economics, to promptly manoeuvre our strategies

Drive and optimize the local promotional campaign and incentive spending to achieve business growth.

Spearhead seasonal and annual 360 marketing campaigns in driving the brand being the top-of-mind food technology app in ...