Job Description
About the Role
BWZ is building its growth engine from scratch, and this is the person who builds it. As Director of Growth Marketing, you'll own audience acquisition, conversion optimization, and the experimentation systems that make both improve continuously. You'll be responsible for getting the right people into BWZ's ecosystem efficiently and at scale, across paid campaigns, partner programs, events, and audience products. You'll report to the COO and work closely with Media, Revenue Products, Events, RevOps, and Audience Ops. There's a blank canvas here: the measurement systems exist but need formalizing, the paid acquisition model is unproven, and the role of this hire is to validate and build it. If you've spent your career optimizing someone else's growth playbook, this probably isn't the right fit. If you've built one, it is. Who You Are
You've grown audiences in a media or newsletter business or as part of content-based GTM demand gen programs; you understan...
BWZ is building its growth engine from scratch, and this is the person who builds it. As Director of Growth Marketing, you'll own audience acquisition, conversion optimization, and the experimentation systems that make both improve continuously. You'll be responsible for getting the right people into BWZ's ecosystem efficiently and at scale, across paid campaigns, partner programs, events, and audience products. You'll report to the COO and work closely with Media, Revenue Products, Events, RevOps, and Audience Ops. There's a blank canvas here: the measurement systems exist but need formalizing, the paid acquisition model is unproven, and the role of this hire is to validate and build it. If you've spent your career optimizing someone else's growth playbook, this probably isn't the right fit. If you've built one, it is. Who You Are
You've grown audiences in a media or newsletter business or as part of content-based GTM demand gen programs; you understan...
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