Job Description
Position Summary
We're looking for a Director, Growth Marketing to own and optimize League's demand generation engine. This is a pipeline role, not a brand awareness role. You'll set strategy and build and run campaigns yourself—comfortable with the full stack from search and paid media to email and content-driven demand.
You'll build and run integrated demand generation programs across digital channels, with an eye toward expanding into account-based strategies over time. This role reports into Marketing leadership and works closely with Sales, Revenue Operations, and Product Marketing to drive qualified pipeline.
What You'll Do
Pipeline & Campaign Execution
- Own pipeline generation targets—demos booked and opportunities created are your north star
- Design and execute integrated demand generation programs across paid search (Google/SEM), paid social (LinkedIn), SEO, email, content, and events...
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