Job Description

Résumé du poste:

Purpose and Scope:

The Growth Marketing Director for Disney’s streaming services (Disney+) in Japan is a strategic leader responsible for driving subscriber acquisition, retention, and churn reduction. This role oversees both Performance Marketing (Acquisition) and Lifecycle Marketing (Loyalty & Retention) teams, ensuring a cohesive, data-driven approach to growing and engaging the subscriber base while maximizing long-term customer value. This leader will:

  • Own the delivery of paid retail subscription targets, and works in close collaboration with US partners.
  • Own the delivery of retail subscription and revenue targets in collaboration with the Integrated Marketing team.
  • Develop innovative strategies to scale new customer acquisition and reconnect campaigns.
  • Partner closely with the Finance team on revenue generation, subscriber management, and lifecycle churn optimization.
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