Director, Digital Marketing, Saas

Responsibilities Define and own the digital strategy, tailoring approaches by market maturity, brand positioning, and competitive dynamics Own SEO and support our growth & content teams in ensuring our assets serve our organic and AI performance well Manage supporting agencies, challenge delivery, ensure alignment and control spend Assess channel expansion opportunities per market, ensuring growth initiatives are well-timed and aligned with market potential and readiness Own paid media budget allocation across markets, channels, and funnel stages, optimizing spend based on performance and priorities Define the strategic direction and set clear expectations for agency resources Develop, request, and rigorously follow up on a detailed agency roadmap outlining planned campaigns, tests, optimizations, and deliverables Actively challenge the agency to bring innovative ideas, new tests, and optimization opportunities to drive continuous improvement Hold the agency accountable to predefined K...