Job Description
Job Description
Icertis is seeing a strategic, customer focused and data-driven Director, Demand Generation – Customer Expansion to lead the planning and execution of integrated demand generation programs focused on expanding revenue within existing enterprise customers. Reporting to the VP, Demand Generation, this leader will design and deliver account-based marketing (ABM) motions, content, and channel plans that drive up-sell, expansion, and new product adoption. The role requires strong cross-functional collaboration to align on account-specific growth plays, while directly mentoring a small, high-performing team. The ideal candidate combines strategic vision with hands-on execution and rigorous performance optimization.
Responsibilities
Strategic Leadership
Icertis is seeing a strategic, customer focused and data-driven Director, Demand Generation – Customer Expansion to lead the planning and execution of integrated demand generation programs focused on expanding revenue within existing enterprise customers. Reporting to the VP, Demand Generation, this leader will design and deliver account-based marketing (ABM) motions, content, and channel plans that drive up-sell, expansion, and new product adoption. The role requires strong cross-functional collaboration to align on account-specific growth plays, while directly mentoring a small, high-performing team. The ideal candidate combines strategic vision with hands-on execution and rigorous performance optimization.
Responsibilities
Strategic Leadership
- Develop and own the customer expansion demand generation strategy aligned to company growth objectives and revenue targets.
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