Director, Demand Generation

About RethinkFirst RethinkFirst is a multi-LOB B2B SaaS platform serving behavioral health providers, employers, and K–12 school districts through three business units:

• RethinkBH, RethinkCare, and RethinkEd.

We are building a demand generation function from the ground up with a single mandate:

• own marketing-sourced pipeline and its contribution to bookings across every line of business.


• The Role We are hiring a Director of Demand Generation to lead the strategy, execution, and team responsible for marketing-sourced pipeline across all three RethinkFirst business units.
• This is a player-coach role.
• You will manage a team of Demand Generation Managers (one per LOB), set cross-LOB strategy, and get into the work alongside them when needed.
• You will own a pipeline number, report against it, and be accountable for marketing’s contribution to revenue.
• The challenge here is rea...