Director, Brand & Local Media

Description We are looking for a strategic media leader to oversee paid investment across brand and local marketing efforts in Atlanta, Georgia. This role will shape cross-channel media direction, connect business priorities to measurable outcomes, and guide partners and internal teams toward stronger lead generation and conversion performance. The ideal candidate brings a sharp analytical mindset, strong leadership skills, and the ability to balance long-term brand impact with near-term efficiency.

Responsibilities:
• Direct paid media strategy across brand and local initiatives, aligning investment decisions with lead growth, conversion targets, and cost efficiency goals.
• Convert commercial priorities into practical media plans by defining budget distribution, channel focus, audience strategy, and structured experimentation across creative, formats, and bidding approaches.
• Present recurring performance insights to executive stakeholders, highlighting optimizatio...