Job Description

Direct-Response Conversion Copywriter (Home Services & Local Leads)

About Us

We operate multiple home-service businesses across Canada and the U.S. (plumbing, appliance repair, water purification) and are building a performance-driven growth engine focused on leads, bookings, and revenue — not brand fluff.

If your copy doesn't lower CPL, increase booking rate, or close objections, this role isn't for you.

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What You'll Be Responsible For

You will write conversion-focused copy for cold and warm traffic, including:

  • Paid ads (Meta, Google Search, TikTok)

  • Landing pages & booking funnels

  • Offer positioning & risk-reversal

  • Short-form UGC ad scripts (15–45 sec)

  • Call scripts & VSL outlines (later phase)

Everything you write will be measured against real performance metrics.

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What We're Looking For (Non-Negotiable)

You must have ...

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