Digital Strategist

Purpose of the role:

Develop multi-channel digital strategies that connect content, customer relationship management (CRM) systems, paid media, and web to measurable business outcomes. Analyse performance data and translate insights into clear recommendations that optimise marketing funnels. Collaborate with cross-functional teams to execute campaigns that drive lead generation, engagement, and conversions.

*Looking for candidates from Agency side

Duties and Responsibilities :

(Digital Strategy and Planning)

? Develop integrated digital strategies across content, paid media, CRM system, search engine optimisation (SEO), and automation to support client business goals.

? Lead channel and campaign planning across Google Ads, Meta, LinkedIn, email, and web.

? Define messaging, targeting, segmentation, and funnel structures that guide users from awareness to conversion.

? Translate insights and research into clear...