Job Description
THE ROLE As the Senior Analyst / Analyst, Email Marketing, you will support the team to:
Define the strategic channel approach for Aritzia's portfolio of permission-based and addressable marketing channels, with a focus on email
Identify, acquire, engage, and retain our clients across lifecycle (trigger) and transactional campaigns
Connect with our clients in a considered way through strategic segmentation, personalization, testing, channel enhancements, and innovation to improve overall performance
Drive profitable traffic and revenue across Website, App, and Retail via triggered and transactional emails
Engender long‑term loyalty and retention via churn mitigation and reactivation journeys
Ensure accordance with business and regulatory standards
Analyze and report on email marketing performance, surfacing actionable insights and leveraging testing to continuously optimize traffic, revenue, and loyalty
Assist with...
Define the strategic channel approach for Aritzia's portfolio of permission-based and addressable marketing channels, with a focus on email
Identify, acquire, engage, and retain our clients across lifecycle (trigger) and transactional campaigns
Connect with our clients in a considered way through strategic segmentation, personalization, testing, channel enhancements, and innovation to improve overall performance
Drive profitable traffic and revenue across Website, App, and Retail via triggered and transactional emails
Engender long‑term loyalty and retention via churn mitigation and reactivation journeys
Ensure accordance with business and regulatory standards
Analyze and report on email marketing performance, surfacing actionable insights and leveraging testing to continuously optimize traffic, revenue, and loyalty
Assist with...
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