Digital Optimisation Specialist

About the Role

As a Digital Optimisation Specialist, you’ll drive experimentation and performance uplift across the BOQ Group’s websites and mobile apps. You’ll design, implement and analyse A/B and multivariate tests that improve user experience, lift conversion rates and support business growth.

Working within the Digital and Marketing team, you’ll collaborate with Product Marketing, UX, Data & Analytics, Product and Technology teams to deliver a structured, insight‑led optimisation program aligned to strategic priorities. You’ll take ownership of test setup and execution — from hypothesis creation and segmentation through to configuration, analysis and reporting.

You’ll support the Group’s analytics capability by maintaining tagging, data tracking and dashboards, ensuring teams have access to accurate, self‑service insights. Your analysis will uncover opportunities to enhance customer journeys, influence digital roadmaps and guide decision‑making acro...