Digital Media Strategy Lead

Job Title: Director – Account Management (Digital Media)

Location: Mumbai

Reporting to: VP Branding

Role Overview

The role will lead digital media strategy, planning, and execution across key client accounts, combining strong media planning expertise with digital pitch leadership, platform understanding, and executional oversight.

Key Responsibilities

• Lead digital media planning and strategy aligned to brand and business objectives.
• Drive digital pitches, integrations, and innovative solutions across platforms.
• Oversee campaign execution in coordination with central planning and biddable teams.
• Apply working knowledge of YouTube, Meta, Twitter (X), LinkedIn, and other biddable platforms.
• Use basic GA understanding to interpret performance and guide optimisation.
• Own reporting, insights, and client presentations, linking...