Digital Media Manager

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Wymagania

Lead the development and execution of full-funnel digital activation plans across Social Ads, Retail Media, Paid Search, Programmatic & YouTube. 
Translate audience insights (Connexions) into actionable digital strategies, platform roles, and KPI success models.
Contribute to annual brand planning by recommending optimal channel mix, phasing, placements and content approaches.
Develop and update platform playbooks (Social, Retail Media, Programmatic), ensuring continuous improvement and adoption of best practices.
Build and refine KPI frameworks: reach, frequency, ROAS, conversion, CPCV, share of voice, and media productivity.
Support budget allocation and phasing decisions across platforms, campaigns and markets.
Drive identification, integration and amplification of U...