Digital & Media Manager South Cone (Santiago)

Digital & Media Manager South Cone

Responsabilities

• Your main responsibility will be to develop and implement integrated media plan considering traditional and digital media and ensure guidelines and frameworks are embedded. This role will be responsible to translate new consumer insights per category into an activation media planning, prioritize touchpoints based on audiences and jobs to be done, have a combined touchpoint planning and reorganize activation sequencing and synchronization (TV, Digital, Influencers and ecommerce) for the South Cone.
• You will also have a key responsibilities on measurement tools to proactively feed business insights to Marketing teams and optimize media spend across channels.

Main Tasks

• Oversee the development of cohesive media plans across various channels, including traditional, digital, social, influencers and emerging media platforms acording to marketing objectives.
• Coordinat...