Digital Marketing Specialist

We are looking for an experienced professional in Digital Marketing within Life Insurance business, with a strong focus on online distribution of protection products (especially Term Life Insurance – TCM).

This is a role requiring hands-on experience in companies that sell life insurance policies through digital channels. The ideal candidate combines insurance expertise, digital marketing capabilities, and a strong data-driven mindset, with growing exposure to AI-driven tools and marketing automation.

KEY RESPONSIBILITIES

• Design and execute digital marketing campaigns for online life insurance products, with a focus on TCM, ensuring alignment with brand guidelines and business objectives
• Develop and optimize online sales funnels to improve customer acquisition, retention, and conversion rates, leveraging data analytics t...