Digital Marketing Specialist (PPC) (Calgary)

Overview

We are seeking a highly motivated Digital Marketing Specialist (PPC) to join our agile marketing team. This role focuses on developing and managing pay-per-click advertising campaigns across various digital platforms to drive targeted traffic, increase conversions, and enhance brand visibility. The ideal candidate will possess a strong understanding of digital marketing strategies, including SEO, Google Ads, and analytics tools, to optimize campaign performance and maximize ROI. This position offers an excellent opportunity for individuals passionate about e-commerce and online advertising to contribute to innovative marketing initiatives in a fast-paced environment.

Responsibilities

• Develop, implement, and manage PPC campaigns across platforms such as Google Ads, Facebook Advertising, and DoubleClick.
• Conduct comprehensive keyword research to identify high-performing keywords aligned with campaign goals.
• Monitor and optimi...