Digital Marketing Specialist

Responsibilities

• Develop, plan, and execute digital marketing campaigns across multiple platforms (social media, email, search, and web).
• Write, edit, and proofread clear, engaging, and persuasive copy for digital channels including websites, social media, ads, email campaigns, blogs, and landing pages.
• Collaborate with the creative, design, and marketing teams to ensure consistent brand messaging and tone.
• Optimize content for SEO and SEM to increase visibility and organic reach.
• Monitor and analyze campaign performance metrics (CTR, engagement, conversions) and provide actionable insights.
• Stay updated with the latest digital marketing trends, tools, and best practices.
• Manage brand voice across all online platforms and maintain content calendars.
• Monitor and analyze campaign performance metrics (CTR, engagement, conversions) and provide actionable insights.
• Track and analyze analytics across ...